3 Huge Impacts of Social Media in Hotel Marketing

3 Huge Impacts of Social Media in Hotel Marketing

Social media in Hotel Marketing has a big role in changing the way we experience life – from simple communication to changing lifestyles and hotel marketing.
Hotels have become a great prey for smartphone activities. Consumers take snapshots of their stay, including their food, especially when it comes to great plating and express feedback through platforms such as Trip Advisor, Yell and Yelp, making hotel owners take notice of it.


Social media has significantly impacted the hotel industry over the course of time. Here are 3 huge impacts of social media in hotel marketing:


Star Ratings

Most hotels rely on review platforms like Trip Advisor, Yell and Yelp for customer reviews and sometimes, that could lead to a problem. Dealing with amateur hotel and food critics who easily pick apart a business without any considerations and who don’t even respect the workers there can harmful to a business.

These review platforms don’t have an escape on that. According to sources, the sites may hold more power than realised beforehand. A hotel whose average star rating increased by one star can expect a 5-9% rise in revenue, according to research.

Whether or not hotel owners like social review sites, their business’ influence is not taken lightly and they have to continue the job.

One thing we always recommend hotel owners do is check what is being said about their business and always reply in a professional and timely manner. Many hotel owners don’t do this and the impact this has on the hotel is huge.


Social Media Dominates

Social media’s first purpose is for interpersonal communication through the web. But with the growth of it, businesses from all industries are all competing to attract the social users by setting up profiles and fan pages to boost their promotional posts as long as it is still allowable by their budget.

Social media helps hotel owners to revamp their marketing campaigns. With the help of digital marketing tools, the following results are made possible.

1. Responsive campaigns.

Everything from Facebook ads to pinned Twitter posts can be edited, so make sure you post the correct information for your customers.

2. Ongoing interaction.

Acknowledging customer feedback by being responsive shows that hotels value the customer’s opinions and listen to them attentively. It means that hotel owners consider it very important for growth and improvement.

3. Increased control.

Social media in hotel marketing can be controlled through the hotels’ computer or even through a smartphone, and there’s no need to rely on agencies anymore.


Instagram Takes Over

We tend to think of Instagram as a place to see everything that’s easy on the eyes, but some hotel design firms are taking Instagram into account long before they even break ground on construction.

Designers get inspired and think ahead about what would look aesthetically pleasing. Once the hotel is fully furnished, the more it becomes “Instagrammable”. The quality of the photo can become a good marketing strategy.


How’s your social media doing? We would love to know how it’s looking and see if we could help you utilise your social media platforms. Contact us here to enquire today. 



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